The LSKD story may sound like a dream, but the hard work and effort that went into transforming this once garage hobby into the premium action sports lifestyle brand of Australia is not to be understated. What originally started as Loosekid Industries way back in 2007, the LSKD change came about with the huge growth of the brand and the global exposure that led LSKD founder Jason Daniel to see that the LSKD brand appealed to a hell of lot more than just the youth of today. An absolute monster in today's action sports lifestyle industry, LSKD is involved in absolutely everything, driven by the simple tagline of "Live Your Lifestyle". Be it motocross or wakeboarding, BMX or sky diving, skating or snowboarding, the LSKD name has always had its roots founded in action sports, and those roots remain as true today as they did in the very beginning.

LSKD Clothing has come a long way, and the huge range of clothing and accessories can now be found in action sports, lifetsyle and fashion stores around the whole of Australia. Fresh designs, premium quality and epic fit are all features of what is widely regarded as the go-to lifestyle brand in the action sports industry today. LSKD specialise in mens, womens and kids, ensuring there's something for the whole family! With a huge selection of toddler and infants apparel and accessories, LSKD stand strong behind the idea of family and community, making sure that no matter what age you are, you can be a part of the LSKD family. With tee's, hoodies, snapbacks and truckers, singlets, shorts, beanies and much more, the LSKD clothing range is simply unmatched. Better yet, you can chuck it all in one of their premium LSKD Backpacks, so no matter where you're headed, you can take LSKD with you!

While their clothing is the main attraction for all the LSKD fans out there, their other categories certainly don't leave you hanging. In particular, the LSKD Gloves. Having grown up racing BMX and motocross, Jason Daniel was passionate about creating a glove that suited the needs for everyone participating in the actions sports lifestyle. The LSKD drive to create and innovate both style and performance in their products has been evident across every glove range they've released, each one improving upon the last, as the never ending mission to create the ultimate glove evolves. For everyone passionate about the now legendary LSKD and LSKD logos, these gloves are the ones for you. Ensure you're getting the most out of your rides, and get your hands in a set of LSKD Gloves today.

The "Wheels & Water" tagline represents everything that the LSKD brand is about. Throughout the seasons, action sports jump from one to the other, spending your summers in the water and the winters on your dirt bike. The one constant through it all is the passion and love for what you do, and LSKD have got you covered there. Live Your Lifestyle!