No other brand comes close in performance underwear. Founded in 2001, Ethika has since evolved to become the global standard by which all performance underwear is measured. Ethika founder Malcolm McCassy teamed up with two close friends, Travis Pastrana and Ryan Sheckler, to develop their original range of products and began shipping out of Malcolm's garage. Both internationally accomplished elite athletes, Pastrana and Sheckler are household names to anyone involved in action sports, with Pastrana having dominated the globe in Motocross, Supercross and Freestyle Motocross, and Sheckler growing to become one of the hottest young skaters on the planet. Between the three of them, they came up with their first style of underwear, known as "The Staple", a product which to this day still remains the core of Ethika's global success. Based out of San Clemente in California, Ethika has gone global to live up its motto - WITH YOU EVERYWHERE.
While Ethika now caters to all genders and ages with an enormous range of styles and designs, their success was originally built around their unique range of Ethika mens underwear. With a size range spanning from Small right through to 2XL, and a seemingly endless amount of styles and designs to choose from, it's no wonder Ethika has become to number one go-to brand for mens underwear around the world. Much of their success can be attributed to what they refer to as the Ethika Familie - an assortment of athletes, artists, entertainers and superstars who publically endorse the Ethika brand and promote the Familie to encourage others to join the Ethika way of life: "Living the Ethika Lifestyle means owning your identity with complete confidence. We live our lives and are free from others' judgment, negativity and criticism. The strength of the Ethika brand and what we stand for gives you that added edge."
The Ethika Familie extends far and wide. Motocross names like Ryan Villopoto, Chad Reed, Justin Barcia and Cooper Webb are joined by Freestyle MX stars Cam Sinclair, Nate Adams, Carey Hart and Jeremy "Twitch" Stenberg. Whether they're scrubbing the finish line jump to take victory in an AMA Supercross round or double back-flipping their way to X-Games gold medal, you know these guys are riding in comfort. Riding should be a time of freedom, not worrying about your underwear bunching up underneath your pants and creating discomfort. And don't for a second think that they're only for the guys, with a huge range of Ethika Womens available for all the moto and active chicks out there who wants to ride in style. Join the Ethika Familie today and get yourself in the comfiest undies around!
Building on the success of their mens and womens ranges, now the groms of the family can follow in the footsteps of their fathers and big brothers with the Ethika Boys range. Borrowing some style from the mens range, the youth underwear range features many of the same styles as the adults, along with some ultra rad designs exclusive to the boys sizes! Choose from the huge range of designs to set your own style, and there's no doubt you'll look just as sharp off the track as you do on it.
MXstore is proud to offer the largest range of Ethika in Australia. With free and fast shipping on all orders over $20, we are your number one stop when it comes to your underwear! Don't waste your time anywhere else, and grab yourself some of the freshest and most stylish underwear you'll ever own. Check out the quick clip below with Australia's own Luke Clout, as MXstore caught up with him to have a chat about Ethika Underwear and watch him shred some dirt.