MXstore Joins Forces With AdventureMoto

A PARTNERSHIP BUILT FOR THE FUTURE OF ADV RIDING

Adventure riding in Australia is growing... and it’s happening fast. Riders are going further, harder, and demanding more from their gear. And as the landscape changes, expectations are rising too. From better product availability, to deeper expertise, and a level of service that you as a rider, are counting on to make your next adventure as comfortable as possible.

AdventureMoto started in 2007, all because Steve 'Wolfy' Smith decided that he wanted to buy Wolfman luggage, but with no one importing it, that was a hard task. So he took it upon himself to bring it into Australia, not just for himself, but for other ADV enthusiasts who wanted the best gear at the time. From day one, we focused on stocking gear that we genuinely trust, and offering advice that comes from real-world riding experience. It's never just been about selling products, it's about backing riders on the journey that matters most to them.

We’re excited to welcome AdventureMoto into the MXstore family. By partnering with one of Australia’s most trusted names in ADV riding, we’re taking another big step in supporting the adventure community across the country. Together, this partnership strengthens our range, expertise, and commitment to helping riders get out there and ride more.

WHY DOES THIS PARTNERSHIP MATTER?

By bringing AdventureMoto into the MXstore family, we’re combining two strengths that complement each other perfectly. MXstore brings the scale, logistics and systems built over years of serving riders across Australia. AdventureMoto brings deep ADV expertise, a premium gear focus, and a strong connection to the adventure riding community.

Together, it means better access to the gear riders want, improved availability, and the expertise to support the growing ADV community nationwide.