In 2009 we celebrate twenty years of Tribal Gear, the first all encompassing Westcoast Lifestyle clothing brand. The original idea behind Tribal in 1989 still remains today. To represent who we are collectively and express ourselves through our art, lifestyle and images without compromise.

Our feeling is that we have never lived in a cultural box. Being products of Southern California we have been exposed and have contributed to what is now considered to be the Westcoast Lifestyle. A lifestyle we take great pride in. A mixture, mashed up blend of our own reality and experiences. We live it, love it and represent it worldwide to the fullest as no one else ever has.

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