Born amidst a flamboyant and forward thinking youth culture on Australia’s eastern shores, Sly Underwear provides an alternative in male underwear for those wanting to look and feel good from the bottom up.

Spearheaded by 20 year old Australian entrepreneur Dan Murray, Sly has combined the youthful flair and energy of a young team with experienced industry campaigners to form a brand that has exploded into 170+ retail outlets across Australia in late 2010.

The Brand’s platform is simple and remains unchanged – conceptualize, innovate and create male underwear that is tailored to those with lifestyles that are the very inspiration of our brand.

2011 see’s Sly explore any new stores, countries and continents where a similar opportunity to provide our product exists.

»Sly Underwear Apparel & Clothing

»Sly Underwear Boxer Shorts